About the project:
The Falmouth Dog Park was created to provide a welcoming, safe and environmentally - sensitive dog park for use by residents, visitors, and their pets. The Dog Park is handicap-accessible, open from dawn to dusk, and is free of charge.
While working as a Media Associate Intern with the Falmouth Dog Park, I completely rebranded the organization and created a logo for their tenth anniversary. The logo was printed on various merchandising and magnets, and directly raised money for the nonprofit. In addition to designing a logo, I worked with President of the park, Barb Schneider, on a website redesign and variety of marketing materials for the park which can be seen below. Barb exclaims her impressions of my work with the dog park below.
“Over the past two years, I have had the pleasure of watching Kylie Breen grow from a student to a professional. Her internship with the Falmouth Dog Park quickly developed into a much longer relationship, but so did my ability to see other ways to help Kylie develop more skills in her design/marketing and communication techniques.
When Kylie began her internship, I was clear that we would treat this as we would a client/business partnership. We heaped jobs on her that involved creating logos, figuring out how to improve social media offerings, redesigning our newsletter, even incorporating skills in t-shirt design. We were able to help her learn how designs often need to be altered to fit the way a printer or clothing maker can handle the design. We linked her up with a person who designs many of the logos and t-shirts and hats for businesses all over this area of the Cape. She helped Kylie understand silk screen and its limitations and helped her redesign a logo to make it possible to silk screen in four colors. Kylie was not only a fast learner; she loved improving her skills and took great pride when a magnet or a hat or a t-shirt arrived with her own design on it.
As time went on, and the internship came to a conclusion, we asked Kylie to stay on as a member of the Board of Trustees – the youngest member and one of the most important. She has continued to hone her skills in not only producing excellent designs for social media and print media, but she has done it under extreme time restraints and from great distances. At times, I believe she already exhibits the talents needed to run her own successful business. Between her graphic art and photography skills, her writing ability, and her knowledge of social media, she is a force that can conquer almost any challenge in today’s marketing and communication world.
I can’t say enough about her cool, collected demeanor, and patience while working with us just as she would a client. No deadline, no challenge has thrown her. Kylie exhibits a rare ability to get over any hurdle, and tackle any challenge. I truly worry about how we will manage without her only a request away. She is not only good, no, excellent at what she does, but she is pleasant, calming and successful. It has been our pleasure to have been part of Kylie’s professional development. She gets it and she will go on to make all of us proud for sure. She already has.
— President Barbara Schneider
